Our obsession with taking and sharing pictures is as natural as breathing these days and where better to get that envy-inducing shot than on holiday?
Staying somewhere with great interior design makes for not just an enjoyable experience, but an amazing photo opportunity too.
Booking.com conducted research across nearly 19,000 global travellers and found that social media is always at the forefront of our minds, no matter where we are. More than half of Thai travellers (51 per cent) say they get much enjoyment from staying in accommodation that’s “Instagrammable” (compared to 32 per cent among global travellers, 63 per cent from India and 59 per cent for both Chinese and Brazilians).
One-third (33 per cent) of cheeky Thai travellers even said they have taken pictures of their holiday accommodation to try and pass it off as their own home!
Getting the right shot of our holiday property is of paramount importance. When it comes to making the cut for social media, travellers say they are most likely to share images of the outside area or view (78 per cent), followed by the bedroom (61 per cent), the lounge and living room (49 per cent) and bathroom (20 per cent).
But what inspires them to book this accommodation in the first place? Seeing beautiful images of the property online and in brochures influences 21 per cent of Thai travellers’ decisions when selecting their holiday accommodation.
A picture really is worth a thousand words, as more than two-thirds of Thai travellers (68 per cent) say they have stayed in a property where the photos looked better than it did in reality, and on the flipside, just under half (45 per cent ) have stayed in a property where the photos didn’t do it justice at all.
The research was commissioned by Booking.com and independently conducted among 18,500 respondents, 1,000 each from UK, US, Brazil, China, Germany, Italy, Spain, France, India, Singapore and Russia and 500 each from Australia, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Indonesia, Japan, Mexico, Netherlands, New Zealand, Sweden, Thailand and Taiwan. Respondents completed an online survey in November.